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About
NNFCTN is a prospective bureau.
We identify the aesthetics, the subjects and the artistic devices of the time.
We question the artistic and economic models of culture.
WORK
NONFICTION advises image professionals in order to nourish their creative intelligence and consolidate their understanding of the aesthetics of the time. Our prospective work allows us to reveal the underlying imaginary worlds that brands can identify with. For cultural actors, we question the role of creation and the form of cultural action in a changing era.
ABOUT
Founded in 2018 by Céline Sabari Poizat, NONFICTION attempts to introduce a critical enlightening thought for our time in the understanding of images that surround us. By a fine analysis and follow-up of the artistic aesthetics of the young creation, NONFICTION accompanies the mutations of the professionals of the art and the image and their assumption of responsibility in the transformation of the imaginary. NONFICTION is the culmination of 10 years of experience in development consulting for cultural professionals, with the Palais de Tokyo, Marcus Kreiss' Souvenirs from earth, Michel Gondry's Usine de Films Amateurs, and the Gaîté Lyrique's development department.
NONFICTION is an annual edition that identifies the aesthetics, subjects and artistic devices of the time.
WORKING TOOL
NONFICTION is a working tool for all image professionals, halfway between curatorial study and creative watch.
PRINTED EXHIBITION
Artistic prospective published once a year, with a study guideline for each edition, but is driven by a general problem: how young artists disseminate the imaginations of an era through conceptual and aesthetic proposals.
Are they sometimes in the vanguard of a future world in the midst of writing?
Projects
CACTUS MAGAZINE
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Milanese art and fashion magazine, CACTUS offers an experience of the image culture that characterises our time. Cactus specialises in post-internet, 3D, digital and moving image works. The magazine has produced numerous special projects for Valentino, Dior, Balenciaga, etc. The magazine has also produced numerous special projects for Valentino, Dior, Balenciaga, etc. as well as contemporary art exhibitions such as Bruce Nauman at Punta della Dogana in Venice or the Sotheby's metaverse. The magazine is distributed in France, Italy, Great Britain, Japan and the United States. NONFICTION is responsible for the editorial direction of the artistic content of the bi-annual publication CACTUS through tailor-made artistic collaborations for each issue with the most cutting-edge artists of post-internet creation. NONFICTION also imagines special projects and media partnerships with leading art institutions or confidential art venues of the emerging art scene.
NONEWS
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Prospective newsletter on the most cutting-edge young creation of the time, NONEWS highlights each month an artist, a place to follow, a concept that shapes the aesthetics of the time. The selected artists bear witness to an imagination in tune with the times. Atypical places are found in the four corners of the world, to enrich the monitoring framework and get off the institutional and already seen paths. The concepts will emanate from a changing world whose language is the translation. NONEWS assumes an editorial angle that claims to be critical thinking, echoing in particular the concepts of degrowth, ecofeminism, antispeciesism and deep ecology. Designed to fuel creative work, NONEWS uses short texts, a large number of images and a contemporary design inspired by post-internet aesthetics.
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LA VITRINE
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Echoing the annual NONFICTION publication, La Vitrine is an in situ carte blanche given to a young contemporary artist. Twice a year, NONFICTION and ARTER invite a young artist from the annual edition to take over the street window of their offices to propose an ephemeral artistic intervention. La Vitrine is an opportunity to question the place of the imaginary in society.
Currently : Ndayé Kouagou « TBH IF ITS NOT ABOUT ME I'M NOT REALLY INTERESTED »
L'ADN
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Monthly column "Young Creations" for ADN Magazine.
In this section we find and analyze the subjects, devices and aesthetics of creation in its most current form; intimately convinced that it carries the most complex issues of the time and our future reality. Through the articles that will follow, we propose you to travel in the imaginaries of young international artists, born after 1980, at the turning point of a world, because "the imaginary is what tends to become real", André Breton.
CARON
© Hubert Crabières, Sans Titre, 2020.
NONFICTION collaborated with DAN Paris to define and implement the artistic development strategy of Parfums Caron for the digital campaign around the new men's fragrance "Aimez-moi comme je suis".
NONFICTION studies and cross-references the imaginary, the creative environment and the brand's issues of influence in order to identify the artists and forms of collaboration relevant to the campaign.
NONFICTION creates a narrative and discussion bridge between the artists and the brand.
ATNA
© Anna Shvets
NONFICTION accompanies the narrative and development strategy of ATNA, the first operational consultancy agency for ecological transition of the cultural industry.
ATNA helps creative actors to adapt to issues raised by climate change, through a thoughtful and effective transformation to ensure them a viable and lasting transition.
MASS
© June Balthazard & Pierre Pauze, Mass (still), 2020
Created by June Balthazard and Pierre Pauze, MASS is a work which, going beyond the actuality of the climatic emergency, invites us to wonder about the roots of the ecological crisis and the philosophical questions it raises. For this purpose, the young French artists have imagined a story of anticipation opening a reflection on the loss of the human link with the rest of the living world and on the possibility of a collapse.
MASS weaves a complex tale, between reality and science fiction, about the existence of a primordial vibratory substance. Present both in creation myths and in scientific universes, notably linked to the CERN laboratory (Geneva), it could be the inherent link that connects us to our environment.
The work is composed of a film in several parts and an installation, creating a living, almost organic environment. MASS is a "total work" that can be integrated into a collective exhibition but also and especially be presented alone as an experience to be lived.
MASS was discovered through our prospective work on NONFICTION 02. We accompany the diffusion of the work.
MYCOTEMPLE
© Battista Lombardo
Conceived by the artist Côme di Meglio, Mycotemple is an eco-designed environmental work combining artistic, architectural and scientific know-how. MycoTemple is a space of transformations, both physical and spiritual. It is a dome woven by the innumerable roots of a living being: the mycelium. Invisible to our eyes, the mycelium plays an essential role in the Living. It transforms all dead materials into fertile soil. By symbiosis, it links trees in a vast network of mutual aid and interdependence. Thanks to its ramifications, the plants exchange information. Over several kilometers, the mycelium weaves an inter-species nervous system underground.
NONFICTION accompanies the artistic reflexion and the diffusion of the work.
ARTER
© Arter / Pierre Huyghe
Established in Paris in 2004, ARTER is the leading French agency for the management and production of national and international exhibitions and artistic and cultural events. ARTER is an environmentally committed producer and is certified ISO 20121, 14001 and Bcorp in the making. NONFICTION conducts a strategic and creative watch to serve the artistic projects produced, the communication and the talents of the agency.
ARTSKOP 3437
© ARTSKOP3437
NONFICTION accompanies the development strategy of the first digital platform, media and sales, dedicated to African creation: Artskop 34-37.
NONFICTION studies the international creative environment of African arts in order to define and write an adapted positioning: "Artskop 34-37: Art Powerhouse for Africa, crossing times and borders."
NNFCTN defines a tailor-made development plan in order to acquire legitimacy, influence and economic equilibrium. Ref. media partnerships (Invest Cape Town Art Fair, 1:54 art fair, AKAA); institutional partnerships (MACAAL, Zeitz MoCAA), commercial relations (Cécile Fakhoury Gallery, Magnin-A, SMAC Gallery, Stevenson), partnerships of economic influence (Medef International and the Index Up40).
STUDY
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NONFICTION conducts comprehensive strategic studies for its clients for specific projects, talent development, creative recommendations or strategic thinking.
Recent topics have included: the ecological commitment of culture, the living as an artistic brand platform, innovative digital initiatives in the art and creative sector.
ARTISTIC WATCH
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For its clients NONFICTION has already been able to establish targeted monitoring of specific artistic scenes in Belgium, Russia, Mali, Uganda, South Africa, Mozambique, Ghana, Madagascar, Egypt, Senegal, India and France.
NONFICTION issue 01
“The imaginary, it is what tends to become real.”
In the manner of this famous aphorism by André Breton, NONFICTION tracks, pursues, searches, analyses and accompanies creation in its most current form; deeply convinced that it harbours the seeds of the most complex questions of our time and forthcoming reality. Through the following pages, we propose you travel in the imagination of 45 international artists, born after 1980, at the tipping of a world. You will discover their fascination for the peculiar. You will most likely share their technological doubts and their search for identity.ies. The young international creation takes up the torch of the Oracle and invokes the antic hubris to give form to cathartic artworks; yet we had been warned. We take the party of a bare report, evoking timeless texts to give way to the image and what you will do with it, because, it seems, “The imaginary, it is what tends to become real.”
252 pages, format 29.70 x 42 cm
Printed 150 copies - Printed in France
45 young international artists
More information : hello@nnfctn.net
NONFICTION issue 02 - On nature
Gaia or Nature
In a large part of non-Western, non-monotheistic, non techno-centric and non patriarchal societies, nature has no word, it is a state of things of which we are a part. The nature /culture dichotomy underpins the structure of our Western imaginations. How can we question it?
Through the following pages we propose that you travel in the imaginary associated with what we call “nature” of 78 international artists, born after 1980, at the turning point of a world. Each imaginary is a complex and balanced double-edged system, of which you will explore all the facets, guided by a selection of reference texts and an aesthetic path in the images.
The young creation takes all the measure of its role and comes to question our deepest certainties. Is science on our side? Have beliefs understood everything? Can the future be different? What is the feminine?
So many open doors to write the future that remind us of the central place that imaginaries take in the construction of our societies. For as we like to remind ourselves at nonfiction: “the imaginary is what tends to become real”, André Breton.
204 pages, format 21.6 x 27.9 cm, Swiss binding
500 copies - Printed in France
78 young international artists
54,99€ euros public price excluding delivery costs
Direct order : hello@nnfctn.net
NONFICTION issue 03 - Statement
"STATEMENT"
Starting from Godard's quote "one does not make political art, one makes art politically", we propose you to travel in the artistic works of 56 international artists who explore position-taking in the 2.0 era: are there aesthetics of commitment specific to our time?
The young creation makes of the affirmation of oneself a way of entry in the engagement: How to reappropriate the History and its symbols? Which affirmation of the body in new complex, fluid and hybrid existences? What does kitsch tell us about the forms of oppression? How to approach and divert the codes of the demonstration?
184 pages, format 21,6 x 27,9 cm, Swiss bounding
350 units - once a year
56 young international artists
54,99€ public price excl. shipping fees
Direct order : hello@nnfctn.net
PRESS
We talk about NONFICTION :
NUMERO ART
L'ADN 2021
L'ADN 2022
France Culture
Manifesto XXI
L'Officiel des Galeries et des Musées
SAYWHO
KALTBLUT
Margaux Brugvin
DISTRIBUTORS
Direct order : hello@nnfctn.net
Bookstores :
La Librairie du Palais, Palais de Tokyo, 75116 Paris.
Perrotin Store, 75003 Paris.
Petite Egypte, 75002 Paris.
Librairie du Jeu de Paume, 75008 Paris.
Librairie de la Fondation Pernod Ricard, 75008 Paris.
Librairie Sans Titre, 75011 Paris.
La librairie du jour - La Fab, 75013 Paris.
Librairie 1909, Paris.
Librairie Offprint, Arles.
L'histoire de l'oeil, Marseille.
La Salle des Machines, La Friche Belle de Mai, Marseille.
FRAC Occitanie, Librairie des Abattoirs, Toulouse.
Librairie Le Fresnoy, Tourcoing.
Librairie 8ème Art, online.
FRAC Bretagne, Rennes.
That's what x said, Bruxelles.
Tulitu, Bruxelles.
Le Comptoir du livre, Liège.
L'Euguélionne, Montréal.
Libraries :
National Superior School of Photography, Arles
Nancy National School of Art and Design
Contemporary Art Forum - Casino Luxembourg
Le Fresnoy - National Studio of Contemporary Arts, Tourcoing
ECAL, Lausanne
Duperré School, Paris
Haute Ecole d'Art et de Design, Genève
Other distributors to come.