NNFCTN is a strategy agency. We identify the aesthetics, subjects and artistic devices as well as the artistic and economic models of the time in order to question the role and form of future cultural action and reveal the underlying imaginations with which brands can identify.
CULTURE
For cultural actors, our job is to take a step aside and think about the future for a cultural action in line with the times. To do so, we integrate in our strategic thinking the ecological challenge, the participation in a new social order and the need for a stable and sustainable economic model.
We help our clients position themselves in the cultural landscape, tell the story of their actions and strategically project themselves into the future.
BRANDS
For private actors, our job is to nurture creativity and to invent commitments and cultural statements that put into narrative their raison d'être.
We help them to position themselves and tell their artistic commitments, identify talents and opportunities for cultural actions in line with their identity and their strategic brand vision.
NONFICTION is an annual edition that identifies the aesthetics, subjects and artistic devices of the time.
WORKING TOOL
NONFICTION is a working tool for all image professionals, halfway between curatorial study and creative watch.
TREND BOOK
NONFICTION is a trend book published once a year, with a study guideline for each edition, but is driven by a general problem: how young artists disseminate the imaginations of an era through conceptual and aesthetic proposals.
Are they sometimes in the vanguard of a future world in the midst of writing?
NONFICTION collaborated with DAN Paris to define and implement the artistic development strategy of Parfums Caron for the digital campaign around the new men's fragrance "Aimez-moi comme je suis".
NONFICTION studies and cross-references the imaginary, the creative environment and the brand's issues of influence in order to identify the artists and forms of collaboration relevant to the campaign.
NONFICTION creates a narrative and discussion bridge between the artists and the brand.
NONFICTION conducts an exhaustive study of international art and creation actors in view of a mission to collect tools and devices related to digital.
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
NONFICTION conducts a creative watch and identification of cultural and artistic actors in Egypt with the aim of a local awareness campaign through art.
NONFICTION conducts an exhaustive study of the performing arts scene (music, dance, theater, performance) in order to design cultural policies and axis of engagement and communication that are relevant and original for brands.
NONFICTION conducts a creative watch and identification of cultural and artistic actors in Senegal with the aim of a local awareness campaign through art.
NONFICTION conducts a creative watch and identification of cultural and artistic actors in Uganda with the aim of a local awareness campaign through art.
Within the framework of ARTER's strategic turn as a "committed producer", NONFICTION is conducting an exhaustive international study, oriented towards a reflection in terms of positioning and business development.
This study is completed by a strategy of digital communication contents and speaking as an influencer, relevant to convey the strategic ecological positioning of the agency: "committed producer".
Within the framework of a campaign to raise awareness among young people about road safety issues in Africa, NONFICTION is defining and implementing a cultural action strategy in the form of an artistic challenge on social networks in 3 African countries.
NONFICTION studies the creative environment and the reality on the ground of the targeted youth in order to write an adapted positioning for the campaign and carry out relevant collaborations with local artists :
"Art-For-Road-Safety challenge”
NNFCTN defines and implements a development plan tailored to the challenge, with a view to gaining legitimacy, influence and virality for the campaign.
A project supported by the Total Foundation
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
NONFICTION advised and accompanied the Malian artist Amadou Sanogo in the writing and positioning of a new cultural center in Bamako, Mali. NONFICTION also participated in the operational management of the project, through the design of an economic model and the implementation of a partnership strategy.
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
NONFICTION accompanies the development strategy of the first digital platform, media and sales, dedicated to African creation: Artskop 34-37.
NONFICTION studies the international creative environment of African arts in order to define and write an adapted positioning: "Artskop 34-37: Art Powerhouse for Africa, crossing times and borders."
NNFCTN defines a tailor-made development plan in order to acquire legitimacy, influence and economic equilibrium. Ref. media partnerships (Invest Cape Town Art Fair, 1:54 art fair, AKAA); institutional partnerships (MACAAL, Zeitz MoCAA), commercial relations (Cécile Fakhoury Gallery, Magnin-A, SMAC Gallery, Stevenson), partnerships of economic influence (Medef International and the Index Up40).
NONFICTION accompanies the narration and development strategy of Togaether, a protean and multidisciplinary project promoting young creation and popular access to culture.
NNFCTN is carrying out an international study in order to define and write an adapted positioning:
"Togaether: Artistic playground for all".
As well as a structure of activities:
• DAY&NIGHT: a multidisciplinary artistic program
• Æstudio: an artistic production agency for brands. "Powered by you / Created by Togaether"
• A nomadic adventure that seeks to settle down / to settle down in a way that is in a building that gives free rein to contemporary creation, under all its forms
NONFICTION advised and accompanied Afriart gallery in the writing and positioning of a new artistic residency in Uganda, in order to enter the incubation program funded by the French Development Agency. Afriart Gallery is one of the companies to have won this call for projects.
As part of an overhaul of the Gaîté Lyrique business model, NONFICTION imagined the concept and designed the strategic positioning of the Think Tank "Away From Keyboard" (AFK): the think tank to question our time.
NONFICTION conducts an exhaustive international study oriented towards strategic thinking in terms of positioning and business development.
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
NONFICTION conducts a consulting and project management mission around the foundation's commitment to young international creation.
“The imaginary, it is what tends to become real.”
In the manner of this famous aphorism by André Breton, NONFICTION tracks, pursues, searches, analyses and accompanies creation in its most current form; deeply convinced that it harbours the seeds of the most complex questions of our time and forthcoming reality. Through the following pages, we propose you travel in the imagination of 45 international artists, born after 1980, at the tipping of a world. You will discover their fascination for the peculiar. You will most likely share their technological doubts and their search for identity.ies. The young international creation takes up the torch of the Oracle and invokes the antic hubris to give form to cathartic artworks; yet we had been warned. We take the party of a bare report, evoking timeless texts to give way to the image and what you will do with it, because, it seems, “The imaginary, it is what tends to become real.”
252 pages, format 29.70 x 42 cm
Printed 150 copies - Printed in France
45 young international artists
More information : hello@nnfctn.net
Gaia or Nature
In a large part of non-Western, non-monotheistic, non techno-centric and non patriarchal societies, nature has no word, it is a state of things of which we are a part. The nature /culture dichotomy underpins the structure of our Western imaginations. How can we question it?
Through the following pages we propose that you travel in the imaginary associated with what we call “nature” of 78 international artists, born after 1980, at the turning point of a world. Each imaginary is a complex and balanced double-edged system, of which you will explore all the facets, guided by a selection of reference texts and an aesthetic path in the images.
The young creation takes all the measure of its role and comes to question our deepest certainties. Is science on our side? Have beliefs understood everything? Can the future be different? What is the feminine?
So many open doors to write the future that remind us of the central place that imaginaries take in the construction of our societies. For as we like to remind ourselves at nonfiction: “the imaginary is what tends to become real”, André Breton.
204 pages, format 21.6 x 27.9 cm, Swiss binding
500 copies - Printed in France
78 young international artists
54,99€ euros public price excluding delivery costs
Direct order : hello@nnfctn.net
We talk about NONFICTION :
Direct order : hello@nnfctn.net
Bookstores :
Perrotin Store, 75003 Paris.
Petite Egypte, 75002 Paris.
Librairie du Jeu de Paume, 75008 Paris.
Librairie Sans Titre, 75011 Paris.
Librairie Offprint, Arles.
L'histoire de l'oeil, Marseille.
Librairie des Abattoirs, Toulouse.
Librairie Le Fresnoy, Tourcoing.
Librairie 8ème Art, online.
FRAC Bretagne, Rennes.
Libraries :
National Superior School of Photography, Arles
Nancy National School of Art and Design
Contemporary Art Forum - Casino Luxembourg
Le Fresnoy - National Studio of Contemporary Arts, Tourcoing
ECAL, Lausanne
Duperré School, Paris
Other distributors to come.
Monthly column "Young Creations" for ADN Magazine
In this section we find and analyze the subjects, devices and aesthetics of creation in its most current form; intimately convinced that it carries the most complex issues of the time and our future reality. Through the articles that will follow, we propose you to travel in the imaginaries of young international artists, born after 1980, at the turning point of a world, because "the imaginary is what tends to become real", André Breton.