NNFCTN is a strategy agency. We identify the aesthetics, subjects and artistic devices as well as the artistic and economic models of the time in order to question the role and form of future cultural action and reveal the underlying imaginations with which brands can identify.
CULTURE
For cultural actors, our job is to take a step aside and think about the future for a cultural action in line with the times. To do so, we integrate in our strategic thinking the ecological challenge, the participation in a new social order and the need for a stable and sustainable economic model.
We help our clients position themselves in the cultural landscape, tell the story of their actions and strategically project themselves into the future.
BRANDS
For private actors, our job is to nurture creativity and to invent commitments and cultural statements that put into narrative their raison d'être.
We help them to position themselves and tell their artistic commitments, identify talents and opportunities for cultural actions in line with their identity and their strategic brand vision.
NONFICTION is an annual edition that identifies the aesthetics, subjects and artistic devices of the time.
WORKING TOOL
NONFICTION is a working tool for all image professionals, halfway between curatorial study and creative watch.
TREND BOOK
NONFICTION is a trend book published once a year, with a study guideline for each edition, but is driven by a general problem: how young artists disseminate the imaginations of an era through conceptual and aesthetic proposals.
Are they sometimes in the vanguard of a future world in the midst of writing?

NONFICTION conducts an exhaustive study of international art and creation actors in view of a mission to collect tools and devices related to digital.

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

NONFICTION conducts a creative watch and identification of cultural and artistic actors in Egypt with the aim of a local awareness campaign through art.

NONFICTION conducts a creative watch and identification of cultural and artistic actors in Senegal with the aim of a local awareness campaign through art.

NONFICTION conducts a creative watch and identification of cultural and artistic actors in Uganda with the aim of a local awareness campaign through art.

Within the framework of ARTER's strategic turn as a "committed producer", NONFICTION is conducting an exhaustive international study, oriented towards a reflection in terms of positioning and business development.
This study is completed by a strategy of digital communication contents and speaking as an influencer, relevant to convey the strategic ecological positioning of the agency: "committed producer".

Within the framework of a campaign to raise awareness among young people about road safety issues in Africa, NONFICTION is defining and implementing a cultural action strategy in the form of an artistic challenge on social networks in 3 African countries.
NONFICTION studies the creative environment and the reality on the ground of the targeted youth in order to write an adapted positioning for the campaign and carry out relevant collaborations with local artists :
"Art-For-Road-Safety challenge”
NNFCTN defines and implements a development plan tailored to the challenge, with a view to gaining legitimacy, influence and virality for the campaign.
A project supported by the Total Foundation

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

NONFICTION advised and accompanied the Malian artist Amadou Sanogo in the writing and positioning of a new cultural center in Bamako, Mali. NONFICTION also participated in the operational management of the project, through the design of an economic model and the implementation of a partnership strategy.

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

NONFICTION advised and accompanied Afriart gallery in the writing and positioning of a new artistic residency in Uganda, in order to enter the incubation program funded by the French Development Agency. Afriart Gallery is one of the companies to have won this call for projects.

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.



























“The imaginary, it is what tends to become real.”
In the manner of this famous aphorism by André Breton, NONFICTION tracks, pursues, searches, analyses and accompanies creation in its most current form; deeply convinced that it harbours the seeds of the most complex questions of our time and forthcoming reality. Through the following pages, we propose you travel in the imagination of 45 international artists, born after 1980, at the tipping of a world. You will discover their fascination for the peculiar. You will most likely share their technological doubts and their search for identity.ies. The young international creation takes up the torch of the Oracle and invokes the antic hubris to give form to cathartic artworks; yet we had been warned. We take the party of a bare report, evoking timeless texts to give way to the image and what you will do with it, because, it seems, “The imaginary, it is what tends to become real.”
252 pages, format 29.70 x 42 cm
Printed 150 copies - Printed in France
45 young international artists
More information : hello@nnfctn.net




Monthly column "Young Creations" “Jeunes Créations” for ADN Magazine
In this section we find and analyze the subjects, devices and aesthetics of creation in its most current form; intimately convinced that it carries the most complex issues of the time and our future reality. Through the articles that will follow, we propose you to travel in the imaginaries of young international artists, born after 1980, at the turning point of a world, because "the imaginary is what tends to become real", André Breton.