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About
NNFCTN is a prospective agency.
We identify the aesthetics, the subjects and the artistic devices of the time.
We question the artistic and economic models of culture.
ART
For cultural actors, our job is to think of an action in phase with the times, integrating the ecological challenge, the participation in a new social order and the necessity of a sustainable economic model.
We help them to position themselves in the cultural landscape, to tell their story and to project themselves strategically.
CREATION
For private actors, our job is to nurture creativity and to invent commitments and cultural statements that put into narrative their raison d'être.
We help them to position themselves and tell their artistic commitments, identify talents and opportunities for cultural actions in line with their identity and their strategic brand vision.
NONFICTION is an annual edition that identifies the aesthetics, subjects and artistic devices of the time.
WORKING TOOL
NONFICTION is a working tool for all image professionals, halfway between curatorial study and creative watch.
TREND BOOK
NONFICTION is a trend book published once a year, with a study guideline for each edition, but is driven by a general problem: how young artists disseminate the imaginations of an era through conceptual and aesthetic proposals.
Are they sometimes in the vanguard of a future world in the midst of writing?
Projects
CARON - "Aimez-moi comme je suis"
© Hubert Crabières, Sans Titre, 2020.
NONFICTION collaborated with DAN Paris to define and implement the artistic development strategy of Parfums Caron for the digital campaign around the new men's fragrance "Aimez-moi comme je suis".
NONFICTION studies and cross-references the imaginary, the creative environment and the brand's issues of influence in order to identify the artists and forms of collaboration relevant to the campaign.
NONFICTION creates a narrative and discussion bridge between the artists and the brand.
ATNA
© Anna Shvets
NONFICTION accompanies the narrative and development strategy of ATNA, the first operational consultancy agency for ecological transition of the cultural industry.
ATNA helps creative actors to adapt to issues raised by climate change, through a thoughtful and effective transformation to ensure them a viable and lasting transition.
To do so, we study market opportunities in order to define a customized development plan with a view to acquiring legitimacy, influence and economic balance.
MASS
© June Balthazard & Pierre Pauze, Mass (still), 2020
Created by June Balthazard and Pierre Pauze, MASS is a work which, going beyond the actuality of the climatic emergency, invites us to wonder about the roots of the ecological crisis and the philosophical questions it raises. For this purpose, the young French artists have imagined a story of anticipation opening a reflection on the loss of the human link with the rest of the living world and on the possibility of a collapse.
MASS weaves a complex tale, between reality and science fiction, about the existence of a primordial vibratory substance. Present both in creation myths and in scientific universes, notably linked to the CERN laboratory (Geneva), it could be the inherent link that connects us to our environment.
The work is composed of a film in several parts and an installation, creating a living, almost organic environment. MASS is a "total work" that can be integrated into a collective exhibition but also and especially be presented alone as an experience to be lived.
MASS was discovered through our prospective work on NONFICTION 02. We accompany the diffusion of the work.
STUDY - DIGITAL INITIATIVES IN CREATION
© Françoise Huguier, L’élégie de la traversée : Séoul de 1982 à 2015 — Musée d'histoire de la ville de Séoul
NONFICTION conducts an exhaustive study of international art and creation actors in view of a mission to collect tools and devices related to digital.
ACCRA CITY MAKER LAB
©
NONFICTION advises and accompanies Foundation for Contemporary Art-Ghana in the writing and positioning of a Maker Lab in Accra. In support of the founding artists, we design a complete model: cultural program, educational actions and economic model.
STUDY - THE ECOLOGICAL COMMITMENT OF CULTURE
© Guillaume Seyller, Permafrost (still), 2019
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
ASIAN SCENES
© Jitish Kallat, Conditions Apply 2, 2010 — Courtesy Nature Morte.
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
ARTER
© Arter / Pierre Huyghe
NONFICTION conducts an exhaustive international study oriented towards strategic thinking in terms of positioning and business development.
As part of ARTER's strategic shift as a "committed producer", NONFICTION is conducting an exhaustive international study, oriented towards a reflection in terms of positioning and business development.
This study is complemented by a strategy of digital communication content and influencers, relevant to the agency's strategic ecological positioning: "committed producer".
AFRICAN SCENES
© RBS Crew : Akonga, Freemind, MadZoo et OB Dieme. Université Cheikh Anta Diop, Dakar, (détail), 2020.
NONFICTION conducts a creative watch and identification of cultural and artistic actors in different African countries (Egypt, Ghana, Mali, Mozambique, Senegal, Uganda) with the aim of a local awareness campaign through art.
STUDY - PERFORMING ARTS
© Melissa Airaudi, Derniers Narcisses, 2019 © Palais de Tokyo
NONFICTION conducts an exhaustive study of the performing arts scene (music, dance, theater, performance) in order to design cultural policies and axis of engagement and communication that are relevant and original for brands.
ART FOR ROAD SAFETY
©
Within the framework of a campaign to raise awareness among young people about road safety issues in Africa, NONFICTION is defining and implementing a cultural action strategy in the form of an artistic challenge on social networks in 3 African countries.
NONFICTION studies the creative environment and the reality on the ground of the targeted youth in order to write an adapted positioning for the campaign and carry out relevant collaborations with local artists :
"Art-For-Road-Safety challenge”
NNFCTN defines and implements a development plan tailored to the challenge, with a view to gaining legitimacy, influence and virality for the campaign.
A project supported by the Total Foundation
MAKÔRO
© Amadou Sanogo, Tu peux cacher ton regard, mais tu ne peux pas cacher celui des autres, 2019. — Kleinefenn Courtesy Galerie MAGNIN-A, Paris.
NONFICTION advised and accompanied the Malian artist Amadou Sanogo in the writing and positioning of a new cultural center in Bamako, Mali. NONFICTION also participated in the operational management of the project, through the design of an economic model and the implementation of a partnership strategy.
SILHOUETTE PROGRAM
© Silhouette Program, Afriart.
NONFICTION advised and accompanied Afriart gallery in the writing and positioning of a new artistic residency in Uganda, in order to enter the incubation program funded by the French Development Agency. Afriart Gallery is one of the companies to have won this call for projects.
EUROPEAN SCENES
© Hugard & Vanoverschelde — Fondation Stichting-Kanal.
NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.
ARTSKOP 3437
© ARTSKOP3437
NONFICTION accompanies the development strategy of the first digital platform, media and sales, dedicated to African creation: Artskop 34-37.
NONFICTION studies the international creative environment of African arts in order to define and write an adapted positioning: "Artskop 34-37: Art Powerhouse for Africa, crossing times and borders."
NNFCTN defines a tailor-made development plan in order to acquire legitimacy, influence and economic equilibrium. Ref. media partnerships (Invest Cape Town Art Fair, 1:54 art fair, AKAA); institutional partnerships (MACAAL, Zeitz MoCAA), commercial relations (Cécile Fakhoury Gallery, Magnin-A, SMAC Gallery, Stevenson), partnerships of economic influence (Medef International and the Index Up40).
TOGAETHER
©
NONFICTION accompanies the narration and development strategy of Togaether, a protean and multidisciplinary project promoting young creation and popular access to culture.
NNFCTN is carrying out an international study in order to define and write an adapted positioning:
"Togaether: Artistic playground for all"
As well as a structure of activities:
• DAY&NIGHT: a multidisciplinary artistic program
• Æstudio: an artistic production agency for brands. "Powered by you / Created by Togaether"
• A nomadic adventure that seeks to settle down / to settle down in a way that is in a building that gives free rein to contemporary creation, under all its forms
NONFICTION issue 01
“The imaginary, it is what tends to become real.”
In the manner of this famous aphorism by André Breton, NONFICTION tracks, pursues, searches, analyses and accompanies creation in its most current form; deeply convinced that it harbours the seeds of the most complex questions of our time and forthcoming reality. Through the following pages, we propose you travel in the imagination of 45 international artists, born after 1980, at the tipping of a world. You will discover their fascination for the peculiar. You will most likely share their technological doubts and their search for identity.ies. The young international creation takes up the torch of the Oracle and invokes the antic hubris to give form to cathartic artworks; yet we had been warned. We take the party of a bare report, evoking timeless texts to give way to the image and what you will do with it, because, it seems, “The imaginary, it is what tends to become real.”
252 pages, format 29.70 x 42 cm
Printed 150 copies - Printed in France
45 young international artists
More information : hello@nnfctn.net
NONFICTION issue 02 - On nature
Gaia or Nature
In a large part of non-Western, non-monotheistic, non techno-centric and non patriarchal societies, nature has no word, it is a state of things of which we are a part. The nature /culture dichotomy underpins the structure of our Western imaginations. How can we question it?
Through the following pages we propose that you travel in the imaginary associated with what we call “nature” of 78 international artists, born after 1980, at the turning point of a world. Each imaginary is a complex and balanced double-edged system, of which you will explore all the facets, guided by a selection of reference texts and an aesthetic path in the images.
The young creation takes all the measure of its role and comes to question our deepest certainties. Is science on our side? Have beliefs understood everything? Can the future be different? What is the feminine?
So many open doors to write the future that remind us of the central place that imaginaries take in the construction of our societies. For as we like to remind ourselves at nonfiction: “the imaginary is what tends to become real”, André Breton.
204 pages, format 21.6 x 27.9 cm, Swiss binding
500 copies - Printed in France
78 young international artists
54,99€ euros public price excluding delivery costs
Direct order : hello@nnfctn.net
NONFICTION issue 03 - Statement
"STATEMENT"
Starting from Godard's quote "one does not make political art, one makes art politically", we propose you to travel in the artistic works of 56 international artists who explore position-taking in the 2.0 era: are there aesthetics of commitment specific to our time?
The young creation makes of the affirmation of oneself a way of entry in the engagement: How to reappropriate the History and its symbols? Which affirmation of the body in new complex, fluid and hybrid existences? What does kitsch tell us about the forms of oppression? How to approach and divert the codes of the demonstration?
184 pages, format 21,6 x 27,9 cm, Swiss bounding
350 units - once a year
56 young international artists
54,99€ public price excl. shipping fees
Direct order : hello@nnfctn.net
PRESS
We talk about NONFICTION :
NUMERO ART
L'ADN 2021
L'ADN 2022
France Culture
Manifesto XXI
L'Officiel des Galeries et des Musées
SAYWHO
DISTRIBUTORS
Direct order : hello@nnfctn.net
Bookstores :
La Librairie du Palais, Palais de Tokyo, 75116 Paris.
Perrotin Store, 75003 Paris.
Petite Egypte, 75002 Paris.
Librairie du Jeu de Paume, 75008 Paris.
Librairie Sans Titre, 75011 Paris.
La librairie du jour - La Fab, 75013 Paris.
Librairie Offprint, Arles.
L'histoire de l'oeil, Marseille.
La Salle des Machines, La Friche Belle de Mai, Marseille.
FRAC Occitanie, Librairie des Abattoirs, Toulouse.
Librairie Le Fresnoy, Tourcoing.
Librairie 8ème Art, online.
FRAC Bretagne, Rennes.
Libraries :
National Superior School of Photography, Arles
Nancy National School of Art and Design
Contemporary Art Forum - Casino Luxembourg
Le Fresnoy - National Studio of Contemporary Arts, Tourcoing
ECAL, Lausanne
Duperré School, Paris
Other distributors to come.
NONFICTION x L’ADN
Monthly column "Young Creations" for ADN Magazine
In this section we find and analyze the subjects, devices and aesthetics of creation in its most current form; intimately convinced that it carries the most complex issues of the time and our future reality. Through the articles that will follow, we propose you to travel in the imaginaries of young international artists, born after 1980, at the turning point of a world, because "the imaginary is what tends to become real", André Breton.