NONFICTION
Strategy and foresight for art and creative professionals.
Agency
About

NNFCTN is a prospective agency.
We identify the aesthetics, the subjects and the artistic devices of the time.
We question the artistic and economic models of culture.

ART

For cultural actors, our job is to think of an action in phase with the times, integrating the ecological challenge, the participation in a new social order and the necessity of a sustainable economic model.

We help them to position themselves in the cultural landscape, to tell their story and to project themselves strategically.

CREATION

For private actors, our job is to nurture creativity and to invent commitments and cultural statements that put into narrative their raison d'être.

We help them to position themselves and tell their artistic commitments, identify talents and opportunities for cultural actions in line with their identity and their strategic brand vision.

NONFICTION is an annual edition that identifies the aesthetics, subjects and artistic devices of the time.

WORKING TOOL

NONFICTION is a working tool for all image professionals, halfway between curatorial study and creative watch.

TREND BOOK

NONFICTION is a trend book published once a year, with a study guideline for each edition, but is driven by a general problem: how young artists disseminate the imaginations of an era through conceptual and aesthetic proposals.

Are they sometimes in the vanguard of a future world in the midst of writing?

Projects
Benchmark
Definition of a brand identity
Definition of brand message
Cultural development strategy
Artistic foresight
Curatorial research
Artist liaison
Project design and management
Campaign
Storytelling and brand purpose
Positioning study
Conception of economic models
Partnership strategy
Sourcing of artistic projects
Audit
CARON - « Aimez-moi comme je suis »

NONFICTION collaborated with DAN Paris to define and implement the artistic development strategy of Parfums Caron for the digital campaign around the new men's fragrance "Aimez-moi comme je suis".

NONFICTION studies and cross-references the imaginary, the creative environment and the brand's issues of influence in order to identify the artists and forms of collaboration relevant to the campaign.

NONFICTION creates a narrative and discussion bridge between the artists and the brand.

Benchmark
Definition of a brand identity
Definition of brand message
Cultural development strategy
Artistic foresight
Curatorial research
Artist liaison
Project design and management
Campaign
STUDY ON DIGITAL INITIATIVES IN CREATION

NONFICTION conducts an exhaustive study of international art and creation actors in view of a mission to collect tools and devices related to digital.

Benchmark
Storytelling and brand purpose
ACCRA CITY MAKER LAB

NONFICTION advises and accompanies Foundation for Contemporary Art-Ghana in the writing and positioning of a Maker Lab in Accra. In support of the founding artists, we design a complete model: cultural program, educational actions and economic model.

Positioning study
Definition of a brand identity
Storytelling and brand purpose
Conception of economic models
Partnership strategy
Project design and management
INDIAN SCENE

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Benchmark
Artistic foresight
Sourcing of artistic projects
EGYPTIAN SCENE

NONFICTION conducts a creative watch and identification of cultural and artistic actors in Egypt with the aim of a local awareness campaign through art.

Benchmark
Partnership strategy
Artistic foresight
Sourcing of artistic projects
Project design and management
STUDY - PERFORMING ARTS

NONFICTION conducts an exhaustive study of the performing arts scene (music, dance, theater, performance) in order to design cultural policies and axis of engagement and communication that are relevant and original for brands.

Sourcing of artistic projects
Positioning study
Curatorial research
Cultural development strategy
Benchmark
SENEGALESE SCENE

NONFICTION conducts a creative watch and identification of cultural and artistic actors in Senegal with the aim of a local awareness campaign through art.

Benchmark
Partnership strategy
Artistic foresight
Sourcing of artistic projects
Project design and management
UGANDAN SCENE

NONFICTION conducts a creative watch and identification of cultural and artistic actors in Uganda with the aim of a local awareness campaign through art.

Benchmark
Partnership strategy
Artistic foresight
Sourcing of artistic projects
Project design and management
ARTER - COMMUNICATION

Within the framework of ARTER's strategic turn as a "committed producer", NONFICTION is conducting an exhaustive international study, oriented towards a reflection in terms of positioning and business development.
This study is completed by a strategy of digital communication contents and speaking as an influencer, relevant to convey the strategic ecological positioning of the agency: "committed producer".

Audit
Positioning study
Benchmark
Cultural development strategy
ART FOR ROAD SAFETY

Within the framework of a campaign to raise awareness among young people about road safety issues in Africa, NONFICTION is defining and implementing a cultural action strategy in the form of an artistic challenge on social networks in 3 African countries.

NONFICTION studies the creative environment and the reality on the ground of the targeted youth in order to write an adapted positioning for the campaign and carry out relevant collaborations with local artists :

"Art-For-Road-Safety challenge”

NNFCTN defines and implements a development plan tailored to the challenge, with a view to gaining legitimacy, influence and virality for the campaign.

A project supported by the Total Foundation

Positioning study
Storytelling and brand purpose
Cultural development strategy
Conception of economic models
Partnership strategy
Artistic foresight
Curatorial research
Sourcing of artistic projects
Artist liaison
Project design and management
Campaign
GHANEAN SCENE

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Benchmark
Artistic foresight
Sourcing of artistic projects
ARTER - STUDY ON THE ECOLOGICAL COMMITMENT OF CULTURE

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Benchmark
Definition of brand message
MOZAMBICAN SCENE

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Benchmark
Artistic foresight
Sourcing of artistic projects
MAKÔRO

NONFICTION advised and accompanied the Malian artist Amadou Sanogo in the writing and positioning of a new cultural center in Bamako, Mali. NONFICTION also participated in the operational management of the project, through the design of an economic model and the implementation of a partnership strategy.

Positioning study
Benchmark
Definition of a brand identity
Storytelling and brand purpose
Partnership strategy
Project design and management
MALIAN SCENE

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Benchmark
Artistic foresight
Sourcing of artistic projects
ARTSKOP 3437

NONFICTION accompanies the development strategy of the first digital platform, media and sales, dedicated to African creation: Artskop 34-37.

NONFICTION studies the international creative environment of African arts in order to define and write an adapted positioning: "Artskop 34-37: Art Powerhouse for Africa, crossing times and borders."

NNFCTN defines a tailor-made development plan in order to acquire legitimacy, influence and economic equilibrium. Ref. media partnerships (Invest Cape Town Art Fair, 1:54 art fair, AKAA); institutional partnerships (MACAAL, Zeitz MoCAA), commercial relations (Cécile Fakhoury Gallery, Magnin-A, SMAC Gallery, Stevenson), partnerships of economic influence (Medef International and the Index Up40).

Positioning study
Benchmark
Definition of a brand identity
Definition of brand message
Storytelling and brand purpose
Conception of economic models
Partnership strategy
Project design and management
TOGAETHER

NONFICTION accompanies the narration and development strategy of Togaether, a protean and multidisciplinary project promoting young creation and popular access to culture.

NNFCTN is carrying out an international study in order to define and write an adapted positioning:

"Togaether: Artistic playground for all"

As well as a structure of activities:

• DAY&NIGHT: a multidisciplinary artistic program

• Æstudio: an artistic production agency for brands. "Powered by you / Created by Togaether"

• A nomadic adventure that seeks to settle down / to settle down in a way that is in a building that gives free rein to contemporary creation, under all its forms

Audit
Positioning study
Definition of brand message

NONFICTION advised and accompanied Afriart gallery in the writing and positioning of a new artistic residency in Uganda, in order to enter the incubation program funded by the French Development Agency. Afriart Gallery is one of the companies to have won this call for projects.

Audit
Positioning study
Benchmark
Definition of a brand identity
Storytelling and brand purpose
Conception of economic models
ARTER

NONFICTION conducts an exhaustive international study oriented towards strategic thinking in terms of positioning and business development.

Audit
Positioning study
Benchmark
Definition of brand message
BELGIAN SCENE

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Positioning study
Benchmark
Artistic foresight
Sourcing of artistic projects
TOTAL FOUNDATION

NONFICTION conducts a consulting and project management mission around the foundation's commitment to young international creation.

Positioning study
Benchmark
Definition of brand message
Storytelling and brand purpose
Cultural development strategy
Artistic foresight
Sourcing of artistic projects
Project design and management
monsters
myths
anthropocene
design fiction
future
science-fiction
post-internet
gender
identity
masculine
sexuality
feminine
Identity
futur
epidemic
science
virality
microbe
bionic
robot
cyborg
organic
bacteria
naturalism
animism
nature
symbols
extinction
beliefs
science-fiction
collapse
poison
future
feminine
ecofeminism
erotism
technology
utopia
Science
poetry
romanticism
NONFICTION issue 01

“The imaginary, it is what tends to become real.”

In the manner of this famous aphorism by André Breton, NONFICTION tracks, pursues, searches, analyses and accompanies creation in its most current form; deeply convinced that it harbours the seeds of the most complex questions of our time and forthcoming reality. Through the following pages, we propose you travel in the imagination of 45 international artists, born after 1980, at the tipping of a world. You will discover their fascination for the peculiar. You will most likely share their technological doubts and their search for identity.ies. The young international creation takes up the torch of the Oracle and invokes the antic hubris to give form to cathartic artworks; yet we had been warned. We take the party of a bare report, evoking timeless texts to give way to the image and what you will do with it, because, it seems, “The imaginary, it is what tends to become real.”

252 pages, format 29.70 x 42 cm

Printed 150 copies - Printed in France

45 young international artists

More information : hello@nnfctn.net

NONFICTION issue 02 - On nature

Gaia or Nature

In a large part of non-Western, non-monotheistic, non techno-centric and non patriarchal societies, nature has no word, it is a state of things of which we are a part. The nature /culture dichotomy underpins the structure of our Western imaginations. How can we question it?
Through the following pages we propose that you travel in the imaginary associated with what we call “nature” of 78 international artists, born after 1980, at the turning point of a world. Each imaginary is a complex and balanced double-edged system, of which you will explore all the facets, guided by a selection of reference texts and an aesthetic path in the images.
The young creation takes all the measure of its role and comes to question our deepest certainties. Is science on our side? Have beliefs understood everything? Can the future be different? What is the feminine?
So many open doors to write the future that remind us of the central place that imaginaries take in the construction of our societies. For as we like to remind ourselves at nonfiction: “the imaginary is what tends to become real”, André Breton.

204 pages, format 21.6 x 27.9 cm, Swiss binding
500 copies - Printed in France
78 young international artists

54,99€ euros public price excluding delivery costs

Direct order : hello@nnfctn.net

NONFICTION x L’ADN

Monthly column "Young Creations" for ADN Magazine

In this section we find and analyze the subjects, devices and aesthetics of creation in its most current form; intimately convinced that it carries the most complex issues of the time and our future reality. Through the articles that will follow, we propose you to travel in the imaginaries of young international artists, born after 1980, at the turning point of a world, because "the imaginary is what tends to become real", André Breton.

Consult our articles

Contact
28, rue du Sentier, 75002 - Paris hello@nnfctn.net

Céline Poizat — CEO
cpoizat@nnfctn.net

Milena Miguérès
mmigueres@nnfctn.net
© 2021 — NONFICTION
Art Direction: Mathieu Meyer
Webdesign & code: Jean René Jean Reynaud