NONFICTION
Prospective and strategy for art and creative professionals.
Editions
About

NONFICTION is an annual edition that identifies the aesthetics, subjects and artistic devices of the time.

WORKING TOOL

NONFICTION is a working tool for all image professionals, halfway between curatorial study and creative watch.

TREND BOOK

NONFICTION is a trend book published once a year, with a study guideline for each edition, but is driven by a general problem: how young artists disseminate the imaginations of an era through conceptual and aesthetic proposals.

Are they sometimes in the vanguard of a future world in the midst of writing?

NNFCTN is a prospective agency.
We identify the aesthetics, the subjects and the artistic devices of the time.
We question the artistic and economic models of culture.

ART

For cultural actors, our job is to think of an action in phase with the times, integrating the ecological challenge, the participation in a new social order and the necessity of a sustainable economic model.

We help them to position themselves in the cultural landscape, to tell their story and to project themselves strategically.

CREATION

For private actors, our job is to nurture creativity and to invent commitments and cultural statements that put into narrative their raison d'être.

We help them to position themselves and tell their artistic commitments, identify talents and opportunities for cultural actions in line with their identity and their strategic brand vision.

Projects
monsters
myths
anthropocene
design fiction
future
science-fiction
post-internet
gender
identity
masculine
sexuality
feminine
Identity
futur
epidemic
science
virality
microbe
bionic
robot
cyborg
organic
bacteria
naturalism
animism
nature
symbols
extinction
beliefs
science-fiction
collapse
poison
future
feminine
ecofeminism
erotism
technology
utopia
Science
poetry
romanticism
NONFICTION issue 01

“The imaginary, it is what tends to become real.”

In the manner of this famous aphorism by André Breton, NONFICTION tracks, pursues, searches, analyses and accompanies creation in its most current form; deeply convinced that it harbours the seeds of the most complex questions of our time and forthcoming reality. Through the following pages, we propose you travel in the imagination of 45 international artists, born after 1980, at the tipping of a world. You will discover their fascination for the peculiar. You will most likely share their technological doubts and their search for identity.ies. The young international creation takes up the torch of the Oracle and invokes the antic hubris to give form to cathartic artworks; yet we had been warned. We take the party of a bare report, evoking timeless texts to give way to the image and what you will do with it, because, it seems, “The imaginary, it is what tends to become real.”

252 pages, format 29.70 x 42 cm

Printed 150 copies - Printed in France

45 young international artists

More information : hello@nnfctn.net

NONFICTION issue 02 - On nature

Gaia or Nature

In a large part of non-Western, non-monotheistic, non techno-centric and non patriarchal societies, nature has no word, it is a state of things of which we are a part. The nature /culture dichotomy underpins the structure of our Western imaginations. How can we question it?
Through the following pages we propose that you travel in the imaginary associated with what we call “nature” of 78 international artists, born after 1980, at the turning point of a world. Each imaginary is a complex and balanced double-edged system, of which you will explore all the facets, guided by a selection of reference texts and an aesthetic path in the images.
The young creation takes all the measure of its role and comes to question our deepest certainties. Is science on our side? Have beliefs understood everything? Can the future be different? What is the feminine?
So many open doors to write the future that remind us of the central place that imaginaries take in the construction of our societies. For as we like to remind ourselves at nonfiction: “the imaginary is what tends to become real”, André Breton.

204 pages, format 21.6 x 27.9 cm, Swiss binding
500 copies - Printed in France
78 young international artists

54,99€ euros public price excluding delivery costs

Direct order : hello@nnfctn.net

NONFICTION x L’ADN

Monthly column "Young Creations" for ADN Magazine

In this section we find and analyze the subjects, devices and aesthetics of creation in its most current form; intimately convinced that it carries the most complex issues of the time and our future reality. Through the articles that will follow, we propose you to travel in the imaginaries of young international artists, born after 1980, at the turning point of a world, because "the imaginary is what tends to become real", André Breton.

Consult our articles

Benchmark
Artist liaison
Campaign
Brand Identity
Brand Message
Strategy
Curation
Project design
Project Management
Art prospective
Audit
Storytelling
Brand purpose
Brand identity
Positioning
Partnerships
Project management
Business model
Brand message
Sourcing
Positioning study
CARON - "Aimez-moi comme je suis"

NONFICTION collaborated with DAN Paris to define and implement the artistic development strategy of Parfums Caron for the digital campaign around the new men's fragrance "Aimez-moi comme je suis".

NONFICTION studies and cross-references the imaginary, the creative environment and the brand's issues of influence in order to identify the artists and forms of collaboration relevant to the campaign.

NONFICTION creates a narrative and discussion bridge between the artists and the brand.

Benchmark
Artist liaison
Campaign
Brand Identity
Brand Message
Strategy
Curation
Project design
Project Management
Art prospective
ATNA

NONFICTION accompanies the narrative and development strategy of ATNA, an agency that leads the ecological transition of creative actors. To do so, we study market opportunities in order to define a customized development plan with a view to acquiring legitimacy, influence and economic balance.

Benchmark
Audit
Strategy
Storytelling
Brand purpose
Brand identity
Positioning
Partnerships
MASS

Created by June Balthazard and Pierre Pauze, MASS is a work which, going beyond the actuality of the climatic emergency, invites us to wonder about the roots of the ecological crisis and the philosophical questions it raises. For this purpose, the young French artists have imagined a story of anticipation opening a reflection on the loss of the human link with the rest of the living world and on the possibility of a collapse.

MASS weaves a complex tale, between reality and science fiction, about the existence of a primordial vibratory substance. Present both in creation myths and in scientific universes, notably linked to the CERN laboratory (Geneva), it could be the inherent link that connects us to our environment.

The work is composed of a film in several parts and an installation, creating a living, almost organic environment. MASS is a "total work" that can be integrated into a collective exhibition but also and especially be presented alone as an experience to be lived.

MASS was discovered through our prospective work on NONFICTION 02. We accompany the diffusion of the work.

Strategy
Positioning
Artist liaison
Storytelling
Project management
Partnerships
Business model
STUDY - DIGITAL INITIATIVES IN CREATION

NONFICTION conducts an exhaustive study of international art and creation actors in view of a mission to collect tools and devices related to digital.

Benchmark
Storytelling
Brand purpose
ACCRA CITY MAKER LAB

NONFICTION advises and accompanies Foundation for Contemporary Art-Ghana in the writing and positioning of a Maker Lab in Accra. In support of the founding artists, we design a complete model: cultural program, educational actions and economic model.

Brand identity
Storytelling
Brand purpose
Business model
Strategy
Project design
Project management
Positioning
Partnerships
STUDY - THE ECOLOGICAL COMMITMENT OF CULTURE

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Benchmark
Brand message
ASIAN SCENES

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Benchmark
Sourcing
Art prospective
ARTER

NONFICTION conducts an exhaustive international study oriented towards strategic thinking in terms of positioning and business development.

As part of ARTER's strategic shift as a "committed producer", NONFICTION is conducting an exhaustive international study, oriented towards a reflection in terms of positioning and business development.
This study is complemented by a strategy of digital communication content and influencers, relevant to the agency's strategic ecological positioning: "committed producer".

Audit
Benchmark
Brand message
Strategy
Positioning
AFRICAN SCENES

NONFICTION conducts a creative watch and identification of cultural and artistic actors in different African countries (Egypt, Ghana, Mali, Mozambique, Senegal, Uganda) with the aim of a local awareness campaign through art.

Benchmark
Strategy
Sourcing
Project design
Project management
Art prospective
STUDY - PERFORMING ARTS

NONFICTION conducts an exhaustive study of the performing arts scene (music, dance, theater, performance) in order to design cultural policies and axis of engagement and communication that are relevant and original for brands.

Benchmark
Sourcing
Curation
Strategy
Positioning
ART FOR ROAD SAFETY

Within the framework of a campaign to raise awareness among young people about road safety issues in Africa, NONFICTION is defining and implementing a cultural action strategy in the form of an artistic challenge on social networks in 3 African countries.

NONFICTION studies the creative environment and the reality on the ground of the targeted youth in order to write an adapted positioning for the campaign and carry out relevant collaborations with local artists :

"Art-For-Road-Safety challenge”

NNFCTN defines and implements a development plan tailored to the challenge, with a view to gaining legitimacy, influence and virality for the campaign.

A project supported by the Total Foundation

Artist liaison
Campaign
Storytelling
Brand purpose
Strategy
Business model
Curation
Sourcing
Project design
Project management
Positioning
Art prospective
Partnerships
MAKÔRO

NONFICTION advised and accompanied the Malian artist Amadou Sanogo in the writing and positioning of a new cultural center in Bamako, Mali. NONFICTION also participated in the operational management of the project, through the design of an economic model and the implementation of a partnership strategy.

Benchmark
Storytelling
Brand purpose
Strategy
Positioning
Project design
Project management
Partnerships

NONFICTION advised and accompanied Afriart gallery in the writing and positioning of a new artistic residency in Uganda, in order to enter the incubation program funded by the French Development Agency. Afriart Gallery is one of the companies to have won this call for projects.

Audit
Benchmark
Brand identity
Storytelling
Brand purpose
Business model
Positioning
EUROPEAN SCENES

NONFICTION conducts a targeted search for cultural actors and artistic projects that are socially innovative and committed to the education and personal development of local youth.

Positioning study
Benchmark
Sourcing
Art prospective
ARTSKOP 3437

NONFICTION accompanies the development strategy of the first digital platform, media and sales, dedicated to African creation: Artskop 34-37.

NONFICTION studies the international creative environment of African arts in order to define and write an adapted positioning: "Artskop 34-37: Art Powerhouse for Africa, crossing times and borders."

NNFCTN defines a tailor-made development plan in order to acquire legitimacy, influence and economic equilibrium. Ref. media partnerships (Invest Cape Town Art Fair, 1:54 art fair, AKAA); institutional partnerships (MACAAL, Zeitz MoCAA), commercial relations (Cécile Fakhoury Gallery, Magnin-A, SMAC Gallery, Stevenson), partnerships of economic influence (Medef International and the Index Up40).

Benchmark
Brand identity
Brand message
Storytelling
Brand purpose
Business model
Strategy
Project design
Project management
Positioning
Partnerships
TOGAETHER

NONFICTION accompanies the narration and development strategy of Togaether, a protean and multidisciplinary project promoting young creation and popular access to culture.

NNFCTN is carrying out an international study in order to define and write an adapted positioning:

"Togaether: Artistic playground for all"

As well as a structure of activities:

• DAY&NIGHT: a multidisciplinary artistic program

• Æstudio: an artistic production agency for brands. "Powered by you / Created by Togaether"

• A nomadic adventure that seeks to settle down / to settle down in a way that is in a building that gives free rein to contemporary creation, under all its forms

Audit
Brand message
Positioning
Contact
28, rue du Sentier, 75002 - Paris hello@nnfctn.net

Céline Poizat — CEO
cpoizat@nnfctn.net

Milena Miguérès
mmigueres@nnfctn.net
© 2021 — NONFICTION
Art Direction: Mathieu Meyer
Webdesign & code: Jean René Jean Reynaud